Facilitating a Kerala based Pharma Marketing Company to Go Lean

The Client

A Pharma marketing company dealing in the wholesale distribution of prescription medicines and OTC drugs across Kerala.

The Userbase

Internal stakeholders of the company.

The Challenge

The client was a start-up and was showing early promise with breakneck sales. But with the joy of good sales the company missed the warning signs of rising capital costs. The client was also struggling with productivity and cost-efficiency. Furthermore, the demonetization exercise and the implementation of GST proved to be very testing so early in the lifecycle of the start-up.

The Solution

Our team at CodeScribo started with a detailed study of the various challenges the client was facing at the time. After a detailed analysis and research, The company was recommended to go lean. The top management and the employees were apprised about the benefits of quality, and they were requested to follow a top-down approach.

Methodology Used

  • Value-stream Mapping

  • Kaizen

  • 5S

The Payoff

  • Staffing costs came down by 54% (annually) without compromise on the quality of work.
  • Outsourced non-value adding activities in the accounts section which resulted in a savings of 156 man-hours annually.
  • Better waste management resulted in a contribution to 'other revenue'.
  • Reduced loss due to expiry by 10% (Q-o-Q).
  • Enhanced TAT of receivables by 25% (annually).


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