Solidifying the Digital Presence of a Leading Tours and Travels Company in the Middle East

The Client

The client, based out of the United Arab Emirates is a leading service provider for Travel and Visa services. They also provide custom-made tour packages which enabled the customers the ability to pick and choose the wide variety of services that are available and are required for the destination of their choice.

The Userbase

Anyone staying in the UAE with a valid passport.

The Challenge

One of the major difficulties the client faced was to attract new customers. Their goal was to expand their business operations by making it easier for the customers to apply for visas and to also book tickets for travel using the various packages available to them. What the client was lacking was a superior presence in the digital space.

For the solution to be beneficial, it needed to provide a superior user experience to all the customers. The client, however, lacked the technical expertise and bandwidth for designing and developing a website that met all their business requirements, and CodeScribo was approached to work on the same that offered a simple and intuitive user interface which enabled the customers to obtain the services they required in a few clicks.

The Solution

Our team at CodeScribo started with a detailed study of the various challenges the client was facing at the time.  After a detailed analysis and research of websites providing similar functionality, we presented the client with our findings. This helped us finalize the scope of development and the project milestones. We were then able to develop the website with timely discussions on the status and deliverables with the client.

The website has been designed and developed with a simple user interface (UI), utilizing easy to read fonts, colors, and straightforward functionalities, enabling the customers to avail the various services with ease.

Technologies Used

  • Languages – PHP
  • Framework – CodeIgniter

The Payoff

  • The customer base increased by 50% after the launch of the brand-new website.
  • The new and rich user interface of the website with more pictures and less text meant less time for the customers to pick and choose the services they required, thereby enabling them to have smooth and carefree vacations or business trips. This coupled with the sensible discount offers made the whole experience for the customers very rewarding.


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